Higher Level Snacking

The goal for this project was pretty straightforward: Produce two unique broadcast videos and multiple social cutdowns using an overhead camera perspective inspired by Wes Anderson's visionary style in a whimsical and joyful manner, while highlighting Lesser Evil's commitment to health and sustainability. The catch? We needed to deliver this entire suite of content in just 6 weeks. Up for the challenge, our team got to work honing in on the creative approach, building our sets, and securing the perfect studio space.

With just a few weeks to build out sets we got to work creating 8 different environments. From retro-chic record players to sun soaked beaches, our sets popped with personality, blending nostalgia and sustainability. Each scene not only showcased the product but also sprinkled in a dash of whimsy, staying true to the Lesser Evil ethos.