Bacardí's Caribbean Spiced Product Launch

Shortly after Bacardí's new Caribbean Spiced rum hit shelves in Europe, Big River Film Co. was asked to create a suite of videos to help promote the new product. Our team started by developing two how-to cocktail videos designed to showcase the new rum in action. Next, we built out a promotional sizzle video specifically designed to generate excitement and awareness of the new rum with a heavy emphasis on social outlets. Lastly, our team developed a deliverable designed specifically to show off the fine details and beautiful design of the new Caribbean Spiced bottle.

One of the biggest tasks for any studio shoot is designing and building a set from the ground up. For this particular project, Bacardí already had a distinct look and feel for their new Caribbean Spiced bottle that helped point our set design team in the right direction. To create this set, we built a custom bartop and a beautifully textured turquoise wall. We also sourced vintage radios, custom barrels, beautiful barware, and distinctive greens. On our filming days we styled everything together, let our lighting team work their magic, and lastly, we built and styled the premium cocktails right on set.