How we generated 1.3 million views for Lululemon

As the world went into lockdown the need for quality at-home content had never been greater. Brands that once relied on the regular creation of fresh content were now faced with a unique challenge: releasing new and engaging content without the ability to physically bring creative teams together. To pull this off Lululemon turned to Big River to remotely produce UGC style, lockdown era content that maintained the consistency and brand integrity of Lululemon's pre-pandemic era content. All said and done we captured 1.3 Million views (and counting) across the suite of 8 workout vides that we created for Lululemon.

With all physical aspects of the production process out of our hands (literally!), expert communication with all four brand ambassadors that we worked with was paramount. By virtually guiding each ambassadors through the production process we highlighted the various pitfalls and technical aspects of content creation (lighting, composition, sound), enabling them to effectively film new content from the safety of their own homes with nothing more than their cell phones.