Testimonial videos worth smiling about

Smile Direct Club is a strong brand that successfully took a large chunk of the invisible aligners market away from Invisalign (who had been a household name for years). To do this, Smile Direct Club focuses on its at home "Smile Journey" where users can get their teeth straightened from the comfort of their home. As the new year got underway, Smile Direct Club was looking to partner with a company that could help them tell the stories of three Smile Direct Club customers as part of their "New Year, New You" campaign.

To kick the project off Smile Direct Club shared all of their captured assets with the Big River team. We immediately went about sorting, organizing, and categorizing hundreds of UGC video and photo assets. Next, we worked to draw out the most compelling narratives from the selfie-style interview footage that we gathered for each testimonial. It was no easy task to find the connective tissue that would help us tell a cohesive story among so many assets, but several rounds or revisions later, we had stuck the landing and were fully aligned on our narratives for each testimonial.