Fostering brand loyalty in the food and beverage industry isn’t just about what’s on the plate or in the glass–It’s about connecting with consumers on a deeper level. I mean, sure, who doesn't love a beautiful, Chef’s Table level visual of the perfect plate or cocktail? But one could argue that it wasn’t necessarily the visuals that elevated a show like Chef’s Table to its zeitgeist level of popularity; rather, its dedication to story and the deep connections it built with the audience.

Which brings us back around to our point: video marketing is an incredibly powerful tool to connect with your audience on a deeper level.  And while we might be a tad biased 🤏 as filmmakers, fans, and purveyors of food and beverage content ourselves, we truly believe there is no better tool to build your brand, showcase your product, and build a strong connection with your audience. So we encourage you to get out there, develop a video marketing plan, and start creating – be it on your own or with the help of a video production company.

Here’s a few tips to help you transform your customers from everyday consumers to loyal fans:

If there’s one thing food brands need, it’s consistency. In a world of endless scrolls, the brands that make it are the ones we see all the time—like that devilishly tempting snack sitting at eye level on the pantry shelf. Posting regularly on social platforms (Instagram, TikTok, YouTube) keeps your brand top-of-mind and builds a relationship with your audience. When followers know they can count on your content, they’re more likely to keep engaging.

Here are great examples for types of content that can keep you posting consistently:

• Elevated Brand Content: Showcasing your product in the best light—literally. High-quality, polished content makes your food look like a five-star experience, even if it’s just a bag of chips.  This form of refined presentation attracts customers with visual appeal
• Educational Content: Give people something to chew on! Audiences love being able to take something away from a piece of content.  That could be cooking tips, recipes, or fun facts. The more they learn, the more likely they are to stay engaged and trust you as their go-to brand.
• Behind-the-Scenes (BTS) Content: Let’s face it—people love a peek behind the curtain. Show the effort, passion, and process behind the creation of your product.  Whether it’s a glimpse into the sourcing process, production methods, or a day in the life at the company, BTS videos build transparency and foster trust.
• User-Generated Content (UGC): Nothing beats a glowing review from real customers! Sharing UGC shows that your brand is loved by people like them, building social proof and trust with your audience.

Let's face it, consumerism can be an ugly word and today’s consumers want brands that share their values and strive to do a bit of good in the world. Are you eco-conscious? Do you give back to the community? Letting your customers know these things doesn’t just build awareness—it builds loyalty. Showcasing your values gives customers another reason to choose your brand over the next.

Here are some helpful ideas that can get you started creating your own value-driven content:

• Sustainability Spotlights: Highlight any eco-friendly practices—think recyclable packaging or responsible sourcing.  
• Community Involvement: Showcase how you’re giving back to the community, supporting other local businesses, or contributing to a cause.

Ethical Sourcing Stories: Sharing the stories of the people behind your ingredients can make each bite feel like it’s making a difference.

Everyone loves a good life hack! Show off your product’s versatility by demonstrating different uses, recipes, or pairings. When consumers see a range of ways to enjoy your product, they’re more likely to incorporate it into their everyday lives.  And hey, play your cards right and you might even end up a verb, like Google.  

Here are fun ways to showcase your brand/product versatility in your video marketing strategy:

• Creative Recipe and Product Use Ideas: Make your product a staple by sharing unique recipes that work for different meals, occasions, or even a lifestyle (can someone say RedBull).
• User-Generated Content Challenges: Start or participate in challenges and get fans to share their favorite ways to use your product!
• Seasonal Content: Show how your product can fit into and elevate seasonal festivities or special occasions.  I dare you to name a more successful reference than the Pumpkin Spice Latte!

Video marketing lets you connect with audiences in ways that go beyond just “buying a product.” At Big River Film Co., we specialize in creating content that helps brands resonate with audiences on a deeper level, showcasing the quality and authenticity of your brand. Let’s talk about how we can make your brand’s video content as compelling as your products!